At a major event in March at its California headquarters, Apple had officially announced the arrival in November of Apple TV Plus , a video streaming service where subscribers will enjoy original shows and movies with the most creative minds of the TV and movies priced at $ 9.99 / month, exclusively on the Apple TV app with a free trial opportunity. Thus, Apple TV Plus is committed amid powerful players already installed as Netflix, Amazon Prime Video or Disney + is expected on November 12.
Apple will be working with some of Hollywood's greatest creators such as Steven Spielberg, Reese Witherspoon, Jennifer Aniston, Aquaman's Jason Momoa, Oprah Winfrey, Kumail Nanjiani, Alfred Woodard, Sara Bareilles, JJ Abrahams and many more.
Apple TV Plus will be available as a permanent subscription service, customers will be able to view the content or download it for later viewing.
Apple will continue to add series and shows little by little, as for example the two documentaries that could produce Oprah Winfrey, the series For All Mankind and many other series and programs that will continue to arrive in the following months.
Netflix is already well anchored, he knows very well the field and has a lot of exclusivity, for example the future seasons of (Stranger Things). There is no doubt that Netfilx should not have much to fear from Apple TV + at the moment.
Disney Plus with an offer of £ 7 / month, it will be very attractive and psychologically well placed to fit the bill of users without it being noticed too, he also bet on its content Marvel, Star Wars, Disney, Pixar and many other programs.
Apple TV Plus will certainly play on its family content by offering premium videos of $ 6 billion, it will compete with companies such as Netflix, Amazon Prime, Hulu and other services that broadcast high quality content.
According to the Financial Times, hundreds of millions of dollars were spent just for the upcoming series "The morning show" or "See" with budgets exceeding $ 15 million per episode, higher than those of the HBO Game of Thrones final season. This is probably the price to pay for quality entertainment when you arrive late on the list of streaming video.
The importance of the iPhone for Apple is very significant, given that it accounts for more than half of its sales and has allowed the multinational to become the first US company worth $ 1 trillion, so Apple has been very interested more to the original video as it could entice people to buy more iPhones and other gadgets.
Apple's shows will consist of drama series, comedies, documentaries and even undefined contracts. Most of these programs will not be ready to launch when the service is launched. In March, five people would have finished shooting:
When Apple officially announced the arrival of Apple TV Plus last March, many shows, have continued to shoot, including:
In view of the approach of its deadline, the company tried to accelerate the buzz around "The Morning Show", by launching a short teaser and then a full trailer at a week apart mid-August. It seems that Apple has partnered with the A24 movie studio, known for its films such as Ex Machina, Moonlight and Room, to release a film titled "On the Rocks with Bill Murray and Rashida Jones, directed by Sofia Coppola. .
Apple bought some movies at festivals to distribute them on the new service. He took over "Hala" produced by Jada Pinkett Smith at Sundance and an elephant documentary called "The Elephant Queen" at the Toronto Film Festival. The company also bought the rights to "Wolfwalkerts", an animated film by Cartoon Saloon and Melusine Productions.
According to a report, Apple hires strategists to help design rewards campaigns such as the Oscars and Emmys.
Apple has limited support for the TV Plus service to its own devices, only its devices and those of competitors who will have the new application reviewed Apple TV will have the opportunity to broadcast.
It seems that the revised TV app will be available this year on Roku, on Amazon's Fire TV devices and smart TVs from Samsung, Sony, LG and Vizio.
Apple TV Plus really has cool air and it will certainly be something that will be different from anything that has been done before by the multinational. Be the first to watch Apple TV Plus on the Apple TV app.